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Литература.

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Bernstein, D. (1986) Company Image and Reality, London: Cassell.

Botan, С and Hazelton, V.

(1994) Public Relations Theory, Hillsdale, NJ: Lawrence Erlbaum Associates.

Fischer, R. (1997) "A Theoretical Basis for Public Relations", in Baskin et al., op. cit.

Gibson,J., IvancevichJ. and Donnelly, J. (1985) Organizations, Piano, TX: Business Pub-lications.

Kotler, P. (1984) Marketing Management. Englewood Cliffs, NJ: Prentice Hall.

Lasswell, H. (1948) Power and Personality, New York: Norton.

Lionberger, H. (1960) Adoption of New Ideas and Practices, Ames: Iowa State University Press.

McQuail, D. (1994) Mass Communication Theory, London: Sage.

Murphy, R. (1989) 'Game Theory as a Paradigm for the Public Relations Process1, in Botan and Hazelton, 1994, op. cit.

Schramm, W. (1953) 'How Communication Works', in Schramm, W. (ed.). The Process and Effects of Mass Communication, Urbana, IL: University of Illinois Press.

Shannon, С and Weaver. W. (1948) The Mathematical Theory of Communications, Urbana, IL: University of Illinois Press.

Van Riel, C. (1995) Principles of Corporate Communication, London; Prentice Hall.

Windahl, S., Signitzer, B. and Olson, J. (1992) Using Communication Theory, London; Sage.

Worcester, R. (1983) 'Measuring the Impact of Corporate Advertising", Admap September

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Источник: Харрисон Ш.. Связи с общественностью: Вводный курс / Пер. с англ. под ред. Г.Е. Алпатова. - СПб.: Издательский Дом «Нева»; М.: ОЛМА-ПРЕСС Инвест,2003. - 368 с.. 2003

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